3 years, 4 months ago Posted in: Branding, Identity, Print 0


Designed brand identity, advertising, and promotional items for a local non-profit organization that reconnects members of all branches of the armed forces.

Magazine Ads – These were created with genuine World Wars II photos of my grandfather. Using these images made this work very personal and made it mean that much more for the client. Our headlines play on the idea of the bonds and brotherhood formed within the armed forces. The tagline, “Served together, united forever” further emphasizes that bond.

Logo & Business System – This logo works two fold: as a whole and as a stand alone mark, a medal, worked into the name. The clean, sharp lines of the logo were carry through the business system.

Client Leave Behind – This leave behind also double as the “starter kit” that would be sent out to anyone joining The Alliance. Include would be the brochure shown below, the “Brotherhood card” – a card to be handed out to other veterans that has a brief description of the Alliance and what they do, a t-shirt and various other collateral.


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